Poetic refers to the creativity, originality and a person’s ability to look at everything in a creative form. It derives its meaning from the creative mindset of a person to do things that are innovative and creative to accomplish. Poetic is associated with people having a way with words, images, art and creativity. Poetic is also a company that is headquartered in San Francisco which is home for progressive ideas, acceptance, diversity and sustainability.
Having fun essentially makes work fresh. If you love what you do day in and day out, you are bound to be giving your best. Every time we design something or we communicate with a consumer, we should be feeling the emotion of fun and being innovative at all times. We tend not to take everything we do very seriously. Our fun comes from being simple and lighthearted and our products reflect that as well.
We are passionate about our principles and we are extremely proud of who we are and what our origins were. We bring the same emotion into our products, meticulously checking and making sure that what we put out to our consumers, are not only the best, but also the most reliable. We are willing to go the extra mile any time any day for our consumers.
There is a certain energy to what we do, that reflects in our products, in their colors, packaging, in the way we answer phones. We travel the world to gather inspiration from everywhere and blend it together to create delightful surprises and create diverse expressions. This energy is core to our business and it drives us to do wonderful things everyday.
Being unique is not enough in the crowded marketplace of today. We are distinct in our endeavors and also in our approach to everything that is Poetic. Our focus is to communicate who we are openly and in an honest manner so our consumers understand. We keep our layouts clean and uncluttered, our concepts simple, and our communications authentic.
Self-expression is a display of individuality whether it’s through words, clothing, hairstyle, or art forms such as writing and drawing. Being self-expressed means that people will see your spirit and true character; they will see the totality of who you are. And sharing of one’s “self” fully is the ultimate in generosity and is vital for peace, happiness and fulfillment.
By being “ Who we are ” as a brand we give a sense of trust and fulfillment to our consumers. Our consumers also get to know us on an intimate level and this creates loyalty. We hope to attract like minded individuals to join us to create a flow of openness and honesty. We are upfront about our failures and success.!!
Quality in life and in our daily tasks is something that we are extremely passionate about. To pursue this value we are committed and unwavering in our pursuit for great experiences, products and content.
By understanding various views, values and cultures around the globe, we are truly global. Just like the founders of the company, we aim to be respectful of all perspectives and points of view to truly innovate and coexist.
The way we think, our design aesthetics, colors, patterns and typography and mainly our logo and the way it is used says everything about who we are and what we want people to perceive us as. Our Identity is clear but not rigid, we believe in consistency throughout, whether it's a product, our web presence, our words or its our attitude towards everything.
Our design philosophy revolves around 4 main aspects moving closely with our main values. We are creative naturally and not by force. Our products are born out of a necessity rather than intuition. We are simple and authentic, therefore our products and our creative process follow this vision.